Retail marketing and marketing technology

I lead retail marketing programs and build the technology that runs them.

Retail marketing and marketing technology leader with experience in automotive programs, media operations, and product management. A record of growing revenue, expanding teams, and aligning OEM, agency, and dealer marketing across national and local programs.

Matt Tedesco

63%

Revenue increase from a redesigned enterprise audience measurement tool at S&P Global Mobility

65%

Revenue increase at Shift Digital after growing the BMW field consultant team from 11 to 18

20%

Increase in Tier 3 dealership sales through a unified BMW search, social, and CTV strategy

5 years

BMW contract renewal secured in 2020 as National Program Manager

About

Strategy and hands-on development

I combine strategic leadership with hands-on development to build media platforms, measurement systems, and workflow automation.

Strategy and operations

  • Retail marketing
  • Tier 1 to Tier 3 programs
  • SEM and SEO
  • Media planning
  • Marketing automation
  • Product management
  • Cross-functional leadership

Development and data

  • Python
  • JavaScript, HTML5, CSS3
  • SQL
  • API integration
  • Web scraping
  • Looker
  • Tableau and Power BI

Media and measurement

  • Google Ads
  • Google Tag Manager
  • Google Cloud
  • Google Merchant Center
  • CM360 and Basis
  • Meta
  • Custom event tracking

Experience

Work history

Dec 2024 – Oct 2026

Director of Retail Marketing

Latcha · Mercedes-Benz agency partner

  • Oversaw Tier 3 media planning and operations; partnered with MBUSA, Account, and Field teams on Sales and Service marketing programs spanning Tier 1 through Tier 3.
  • Built the SEM platform and its automation from scratch, including a vehicle inventory pipeline connecting web scraping, Google Cloud, and Google Merchant Center.
  • Built the Google Tag Manager strategy across SEM, display through CM360 and Basis, and Meta.
  • Developed dynamic offer landing pages with monthly offer automation and custom event tracking.
  • Automated monthly offer updates using the Mercedes-Benz Marketing API, connecting landing-page updates with SEM and SEO workflows.
  • Created dealer-enrollment automation that delivered channel, campaign, budget, and setup information directly to the media team.
  • Designed and built a unified media platform, still in development, to centralize media deployment workflows across Meta, Basis, SEM, and SEO.
  • Collaborated with the API team to develop a BDC call-center interface for making calls directly from the company's media platform.

Sep 2024 – Dec 2024

Strategic Account Executive

Hearst Media

  • Exceeded monthly sales goals by developing digital advertising solutions for medium and large businesses; managed prospecting, proposals, closing, and post-sale campaign performance.
  • Managed the sales pipeline and revenue forecasting in Salesforce while building client relationships and new business opportunities.

Jul 2022 – Aug 2023

Product Manager Principal

S&P Global Mobility

  • Increased revenue 63% by redesigning and deploying an enterprise audience measurement tool for OEMs and global agencies; doubled datasets and applied identity resolution within data privacy requirements.
  • Redesigned a first-party data profiling tool for global media companies, doubling databases and improving query efficiency for automotive customer insights.
  • Created product marketing and documentation; partnered with Development, Production, Data Visualization, and Sales to enhance the product suite and support adoption.

Mar 2019 – Apr 2022

BMW National Program Manager

Shift Digital · Woodcliff Lake, NJ

  • Increased Tier 3 dealership sales 20% through a unified digital strategy aligning Tier 1 and Tier 3 search, social media, and CTV programs.
  • Partnered with Universal McCann, Critical Mass, Genesco, and Octagon on regional dealer campaigns and new BMW model launches.
  • Secured a five-year BMW contract renewal in 2020; expanded the digital field consultant team from 11 to 18, driving a 65% revenue increase.

Jan 2017 – Mar 2019

BMW Digital Field Consultant

Shift Digital · New York, NY

  • Helped move BMW from a 4,000-unit deficit to a 2,500-unit lead over Mercedes-Benz in NY and NJ, contributing to a 1% increase in BMW national market share.
  • Nearly doubled website traffic in NY and NJ and earned a promotion to National Program Manager.
  • Established joint dealer and vendor meetings to align digital marketing across platforms.

May 2016 – Nov 2016

Strategic Sales Executive

PureCars · NY and CT

  • Closed a $30,000 monthly advertising agreement with a large dealer group; developed territory sales opportunities and trained two new employees.

Mar 2014 – Apr 2016

Dealer Marketing Consultant

Epsilon · New England

  • Exceeded sales objectives 25% and sold $300,000 in direct mail for two consecutive years, working with more than 300 dealers across multiple OEMs.
  • Launched Ford's Service Program across nine states in three months and revamped Toyota Care to improve service retention.

Jan 2011 – Mar 2014

Digital Solutions Manager

Cobalt · NY and MA

  • Partnered with website, SEO, and search teams to align digital messaging; trained employees in technical marketing and authored company blog content featured on industry sites.

Sep 2008 – Jun 2010

Account Executive

Yellowbook · Albany, NY

  • Achieved 130% of renewal-account objectives through advertising upgrades; developed new business and trained employees in prospecting and territory development.

Aug 2007 – Jun 2008

Account Executive

Cornerstone Telephone Company · Albany, NY

  • Ranked second in sales within two months by prospecting 50 businesses daily and selling Verizon telephone, DSL, and T1 services.

Education

MBA, Finance and Marketing

The Sage Colleges · Albany, NY

BA, Political Science

Union College · Schenectady, NY

Professional development

  • Google Ads certification
  • Google Analytics certification
  • Google Marketing Platform certification
  • Grow with Google Data Analytics